Stale Brand
Strategy is Toxic.
Fresh Ideas are
the Cure.

Stale Brand Strategy is Toxic. Fresh Ideas are the Cure.

Our Work: An Effective Elixir

Our team of healthcare experts, know there’s only one thing that really matters when considering a treatment: proof that it works. We have decades of combined experience crafting effective solutions for our clients that provide real results.

  • Minimally Invasive.
    Highly Disruptive.

    A message of faster recovery from joint replacement helps an underdog outpace the competition.

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    Virtua Joint Replacement Institute Logo - Reverse
  • A big voice for
    little mouths.

    Putting social media to work to generate massive impressions for a health-forward baby food.

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    Plum Organics Logo - Reverse

    Talking about the world’s first Apple™ integrated hearing aid meant listening first.

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  • Bringing Pasta

    Taking to the streets to return a vilified carb staple to its place in the sun and, in the kitchen.

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    Helping a med-tech innovator give themselves the credit they deserve, and getting it in return.

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    Stryker Logo - Reverse

A Modern Model

  • DNA
  • Specialization

Any marketer can claim “value creation.” But Antidote 360 has designed a modern model to deliver fresh thinking to clients within the context of the evolving healthcare and wellness industries. Our roster of partner agencies brings transformational ideas, a vested interest in the success, to our clients—we prove that value creation isn’t just a footnote for us, it’s why we exist.

  • Nimble

    Specialized practices offering custom, real-time solutions

  • Insight Driven

    Across categories, verticals and demographics

  • Integrated

    Simplified efficiency

  • Journey Specialists

    Understanding healthcare journeys across audiences and touchpoints

  • Creatively Bold

    Unrivaled creative talent across disciplines. MDC Partners is “The Place Where Great Talent Lives.”

  • Entrepreneurial Spirit

    Run by founders and leaders invested in their practices and clients' businesses

We are able to collaborate with specialized MDC agencies to leverage best-in-class, proven, global healthcare marketing expertise.

Infographic of Antidote 360's specializations.


  • Aaron Kwittken
  • Kathy McCuskey
  • Aaron Kwittken

    Aaron is recognized as a global expert on corporate reputation and brand management with special expertise in the healthcare marketplace as well as handling issues relating to crisis management. He makes regular guest appearances on CNBC, FOX Business Network and Bloomberg TV and is a contributor.

    Over the course of his 25-year career, he has worked with numerous brands spanning medical devices, health and wellness, nutrition, hospital systems and health plans, including work for Stryker Corporation, DSM Biomedical, LDR Spine, Quidel, Thomson Health Care, Walgreens, P&G, DJO Global, Matrixx Initiatives and Target, among others.

  • Kathy McCuskey

    Kathy has done it all in the world of marketing and advertising, and brings experience in retail, consumer goods, financial services, technology, and especially healthcare to her role in the leadership of Antidote 360. A regular presenter at national conferences and winner of an Effie for her work with the Minnesota Twins, Kathy has been the driver for new ideas for growing and developing client business for over 25 years.

    Kathy was named a Top 25 Women Industry Leader by Minneapolis/St. Paul Business Journal, and over her career she has brought leadership and direction to brands like Wells Fargo, Caterpillar, K-mart, HealthSpot, RedBrick Health, ReSound, Samsung, Starkey Hearing Technologies, ConAgra, Target Healthcare, Virtua, and Walgreens, among many others.

A Global

Antidote 360 is the front door to a global network of experts and thought leaders. We have people on the ground in New York, London, Minneapolis, San Francisco, Shanghai, Toronto, and across the world in the form of team members, partner agencies and resources. We understand the markets we work in—and that makes us impactful, efficient and effective no matter where we are.